Lots of Bots; Not so Many People on the Internet?

bot-traffic-report-2013
As recently reported by CloudTweaks, a recently published analysis tells us that only 38.5% of Internet traffic is from humans.  The rest is from Bots — good and evil.

Good Bots are primarily search engines and data aggregation services.  These represent 31% of Internet traffic.  This leaves 30.5% of traffic originating from Bad Bots.  

What are the Bad Bots?

  • Scrapers: These bots scrape web sites, capturing text to steal email addresses for spam purposes or to reverse-engineer pricing and business models
  • Hackers: These bots break into sites to steal credit card data or inject malicious code
  • Spammers: Email addresses are the target for these Bots, enabling billions of useless and annoying email messages and inviting “search engine blacklisting”
  • Impersonators: These bots specialize in intelligence gathering, DdoS attacks and bandwidth consumption

The result?  Web sites, email systems, and other online activities should be secure.  Our defenses must continue to evolve and all technology users should have a basic understanding of the threats at hand.

Focusing on protecting users and data, rather than devices, creates a mindset that enables a more integrated approach and solutions.

Contact us to explore solutions that fit your business and budget.

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