According to a recent survey of IT service firms conducted by The 2112 Group, small and mid-size businesses (SMBs with up to 250 employees) do not respond to most marketing efforts. The lack of interest appears to be due to underlying concerns about data security, bandwidth, availability, and recurring costs.
Not surprisingly, SMBs become interested in cloud backup after a data loss or downtime. Having experienced disruption or loss, SMBs better understand the cost of a failed recovery compared with the cost of adequate protection.
Businesses that move to cloud backup sited their primary motivations as:
- Improved data protection and business continuity (34%)
- Better overall IT reliability (20%)
- Reduced IT costs (16%)
The challenge for us, as a cloud solutions provider, is to meet our customers’ objectives while addressing issues of security, bandwidth, availability, and cost.
The challenge for SMBs, as our customer or prospective customer, is to recognize the value of cloud-based backup before a crisis. And, understand that by offering a range of solutions, we can ensure data integrity while keeping costs in-line.