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You Win in Microsoft’s $129 Billion Give-Away

Windows 10 Logo
At this summer’s Worldwide Partner Conference, several Microsoft executives mentioned that they expect 1 billion users to download the Windows 10 for free.  With a “street price” of about $129, this equates to $129 billion give-away. The cynics among us might argue that this is a great strategic play for Microsoft as a way to maintain its customers base amid increasing competition from other operating platforms, including Chrome, Linux, Android, and iOS.

You, however, are the real winner in this give-away. And here is why …

  • Windows 10 is the first Microsoft operating system that is truly a single environment across all hardware platforms, from servers to smartphones. For software developers, it means that apps written for Windows 10 easily run across mobile and traditional (desktop and server) platforms.
    • You win: Expect better functional and operational equivalence for applications; no more waiting for phone and tablet versions to catch up to the desktop version.

  • Windows 10 is the first Microsoft operating system that is truly network-first. Microsoft has made a huge shift to a cloud-first, mobile-first strategy, and Windows 10 is part of this shift. Network services now launch with the core operating system, not as a service later in the boot cycle.
    • You win: Expect faster boot times as your networked and cloud apps will no longer ‘sit and spin’ while waiting for the network to come online.

  • Windows 10 is the first Microsoft operating system designed to evolve. The age of the monthly updated and periodic service packs is coming to an end. Microsoft will update, patch, and enhance Windows 10 as part of a continuous process. While domain system managers can still control when different types of updates propagate, updates will now happen “when ready and when needed”.
    • You win: Expect more feature and capability enhancements and a more secure/robust environment, as Windows 10 will more nimbly adapt to changing needs.

  • Windows 10 is the first Microsoft operating system with a user interface that matches user preferences. Let’s face it, Windows 8.x was a great experiment in a mobile-friendly user interface that was welcomed with mixed results. Windows 10, however, gives users the option of creating the environment that is most effective from them. Yes, you still have live tiles. But you also have desktops (yes, more than one if you want).
    • You win: Expect to create efficient workspaces for your different roles and tasks.  Separate desktop environments (including settings and apps) for personal versus work activity on your laptop. Customize desktops for different roles you may fill — manager, finance, marketing, operations — throughout your workday. In short, create environments that make life easier for you, and switch between them as y0u see fit.

With these firsts, and others, Microsoft is demonstrating that it “gets” the new cloud and mobile centric world order and  that Microsoft is ready to be a significant player. Microsoft’s Office 365 and Azure services, and many others from many vendors, are already moving to leverage the new capabilities of Windows 10. Regardless of your overall strategy, you should be prepping to move your Windows ecosystem to Windows 10.


Interested in discussing you go to strategy for Windows 10 and the cloud? Drop us a note; we are happy to listen, learn, and share.