It doesn’t just happen. It seems to become a bigger and bigger thing over time. More feel like they are missing out. More try to join in. Many see an opportunity and try to ride the perceived popularity. And many get turned off because of personal taste or even just to buck the trend.
Such is the tangential arc of fads and trends. And, unfortunately, such is the way many small and midsize businesses approach the cloud.
There is little doubt that Cloud Computing is a trend that is quickly evolving into a “real thing” with staying power. Many “experts” insist it is the “thing to do”. And while we do not disagree with these experts — we do believe that cloud is the best strategic and tactical direction for most (not all!) businesses — approaching cloud as a trend in which we need to participate is the wrong approach. SMBs that get caught up in the “trend” will miss the long term opportunities and will do more harm than good.
Small and Midsize Businesses are Different!
Much of the hype around “Digital Transformation”, machine learning, augmented reality, and artificial intelligence focuses on the enterprise. Yes, these capabilities will make it to SMBs and cloud will help accelerate the availability and adoption. SMBs, however, do not generally have the resources to run DevOps teams and rebuild or build custom applications. SMBs rely much more heavily on SaaS and packaged solutions.
For SMBs the challenge is to pick the application or system that fills the need, and integrate that application or system into the overall ecosystem. Microsoft, Google, Salesforce.com, and others are creating ecosystems that foster integration within the ecosystem, but offer less support for solutions outside the multi-vendor boundaries they create.
A Cloud Forward Approach
Given this reality, a forward-looking approach is critical to your cloud success. Your IT should clearly help you achieve your business goals and objectives. Your goals and objectives are forward looking, so too should be your IT and cloud decisions. For many SMBs, the first major decision is which cloud, and the initial focus is on productivity. Do you go Office 365 and build your ecosystem around Microsoft 365 and Azure? Do you deploy G Suite and look to deploy apps and systems Google Cloud Platform? Are you using Salesforce.com and will you limit yourself to solutions on the force.com platform? Are you looking at services or solutions that run on Amazon Web Services, and if so, how do those fit in?
Cloud Forward starts by asking the question “Which Cloud?”. To answer, we map business goals and objectives into technology-driven objectives that, in turn, guide your decisions. Knowing that “cloud” is not simply “what we have running someplace else”, we actively assess other factors that should guide your decision — the structure of your information, your company structure, the culture your have or want, your existing applications and systems, industry-specific solutions, mobile and remote work, and more. We look ask uses about their preferences and what tools they feel make them most productive. And, we look at the near-term and long-term integration required to create a holistic solution.
Without a comprehensive assessment and understanding, your cloud solution will behave like a fad — a trend that fades. By looking Cloud Forward, you can avoid the hype and fluff. You will focus on substance and will realize tangible results.
Contact us for more information or a complementary Cloud Advisor Session. For a customized Which Cloud Analysis and Recommendation, please complete our Which Cloud Survey. We are waiving the $895 fee through the end of 2017.