3 Non-IT Benefits of Google Apps

When most companies consider moving to cloud computing solutions, in general, and Google Apps, in particular, the decision making process is often IT-centric.  Decision makers focus on the features, cost, and impact of the change.

While not surprising, the decision should really be business-centric.

What value will moving to Google-Apps bring to the business, beyond the direct impact on IT?

In a recent Executive Briefing, we presented answers based on a formal study of more than 100 companies that switched to Google Apps for Business.  Here are three of the highlights:

1) Individual worker productivity gains of 5% to 25%

2) Sales increases of 1% to 4%

3) Travel expenses drop by 5% to 18%

While features, reliability, and cost are all reasons to look at changing technologies, the business benefits should guide the decision process.


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