How We Use AI for Data Enrichment

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If you receive our newsletter or follow our blog, you’ve likely seen our recent posts and resources regarding proper AI usage. Our use of AI needs to be more than compliant with laws, regulations, and contractual obligations. We must be responsible and accountable for ensuring that our use of AI is both ethical and respectful to the individuals and organizations with whom we interact.

Our Commitment Includes Transparency and Security

At Cumulus Global, our commitment to ethical and appropriate use of AI includes transparency in why, when, and how we use AI services.

Any data we process through these AI tools is protected under our strict internal security protocols, ensuring your information remains secure, confidential, and never sold to outside parties.

Where We Use AI for Data Enrichment

As with most businesses, accurate information about clients, vendors, and partners is essential for managing services and communications. Data enrichment is a vital part of this process.

By definition, data enrichment is the process of updating information by filling in missing data or collecting new, relevant details.

We are currently piloting AI-powered tools to help us enrich the data we store about individuals and organizations. Doing so will give us better context for managing client relationships and for focusing our marketing and sales communications to those most likely to be interested.

Cumulus Global runs much of our operations using HubSpot, including our marketing, sales, and service functions. HubSpot features several tools (some of which use AI) to verify and update data elements in contact and company records.

Connect with a Cloud AdvisorHubSpot Breeze AI

Breeze AI is a service within HubSpot that offers data enrichment services by using the HubSpot Commercial Dataset to fill in missing fields.

Similar to commercial products like ZoomInfo, Cleanlist, Apollo, the HubSpot Commercial Dataset gathers publicly available information directly from individuals, as well as from third parties where a legal basis exists to process the information. However, unlike these other services, we cannot use HubSpot to identify new potential customers. We can only use the service to fill in missing information within our existing customer or company contact records.

Much of what the service provides involves common missing information, such as countries for addresses, country prefixes for phone numbers, and job titles. The AI component analyzes this information alongside the data we already have to provide further context, such as job function and authority. For example, a record may be updated to reflect a contact’s role as a senior manager in an operations department. The AI service also cross-references opt-outs and other verifications to help ensure we do not send you unwanted messages.

LinkedIn Integration

When a person or an organization is added to our database, HubSpot will, if possible, match the information to the person’s public LinkedIn profile or a company’s public page. HubSpot scans these public profiles and pages to fill in basic information, such as job titles, website domains, and employee counts.

You Are in Control

You are always able to manage how much of your information is shared.

LinkedIn

LinkedIn has several settings that allow you to extensively limit what the platform shares. You can review and manage these settings through your LinkedIn account.

HubSpot Commercial Dataset

HubSpot, like ZoomInfo and other data aggregators, provides the ability on its website to delete your data from the HubSpot Commercial Dataset. Doing so serves as an opt-out of the “sale” of data under relevant laws. Cumulus Global is immediately notified, and any data used to enrich our records is removed.

Cumulus Global

We do not share information other than as needed to provide our services to you and your company. You can manage which types of communications you receive from us by using the “Manage Preferences” link at the bottom of all of our automated emails.

We Are Here to Help

If at any time, you have questions or concerns, please send us an email or use the chat box or contact form on our website.

About the Author

Allen Falcon is the co-founder and CEO of Cumulus Global.  Allen co-founded Cumulus Global in 2006 to offer small businesses enterprise-grade email security and compliance using emerging cloud solutions. He has led the company’s growth into a managed cloud service provider with over 1,000 customers throughout North America.

Cumulus Global Designated a Google Premier Partner

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Premier Partner status reflects the company’s excellence in providing Google Workspace services.

Westborough, MA, April 9, 2026 – Cumulus Global proudly announces that Google has designated the company as a 2026 Premier Partner for Google Workspace. Google’s Premier Partner Status recognizes Cumulus Global’s success delivering Google Workspace and Managed Cloud Services to small and midsize businesses, local and regional governments, and K-12 school systems across the country.

“It is an honor to receive this continued recognition from Google as a strategic partnership,” noted Cumulus Global CEO Allen Falcon. “We appreciate our clients and the trust they put in our team to deliver solutions and excellent services, from deployment and migration through adoption, integration, and on-going growth.”

Google Workspace is more than a powerful productivity suite. With proper administration, support, and services, Google Workspace provides foundational security and market-leading integrated AI services as an affordable solution for small and midsize organizations.

“We strive to ensure our clients’ information technologies and services are productive, secure, and affordable,” noted Falcon. “Google Workspace, with integrated AI and security, and our Managed Cloud Services, combine as a power solution for our clients.”

With the native integration of Gemini AI into Google Workspace, companies get more than in-app assistance with writing and editing. Organizations benefit from the power of the Gemini App with Fast chats, Deep Research, Nano Banana imaging, and Vids for creating short-form videos. Gems provide customer personas for prompted chats, and the ability to schedule actions introduces basic AI-powered automation. NotebookLM lets organizations create private, secure learning models.

About Cumulus Global

Nationally recognized as a leader in cloud services and solutions, Cumulus Global delivers productive, secure, and affordable managed cloud services to small and midsize businesses, governments, and K-12 schools. Translating business objectives into technology needs and priorities, we design, deploy, manage, and support services that help our clients thrive and grow.

Cumulus Global Receives CRN’s 2026 MSP 500 Honors

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2026 CRN MSP 500Innovative Services Drive Productive, Secure, and Affordable IT Solutions

Westborough, MA, February 18, 2026 – Cumulus Global (www.cumulusglobal.com) proudly announces that its recognition by CRN®, a brand of The Channel Company, to the 2026 Managed Service Provider (MSP) 500 list in the Pioneer 250. This is the 7th year CRN has recognized the company for its innovative cloud and IT services and solutions for small and midsize businesses, local governments, and K-12 school systems.

“We are proud to again receive this recognition of our unique value proposition,” noted Cumulus Global CEO Allen Falcon. “Our team focuses on ensuring our clients’ IT infrastructure, cloud, and artificial intelligence (AI) services are productive, secure, and affordable.” 

Connect with a Cloud AdvisorCumulus Global is being recognized for its innovative Managed Cloud Services and its Security CPR® managed security services. With four tiered offerings, Cumulus Global’s Managed Cloud Services scale to the specific needs of small and midsize organizations. The service packages include security, co-management, remote administration, and support. The company’s Security CPR® services provide policies, procedures, technologies, and a culture of awareness. These services help prevent and protect against attacks and help clients effectively respond and recover, if needed.

“Small and midsize organizations face unique challenges and use technology – from Apps to AI – differently than larger organizations,” noted Falcon. “Our model, services, and team all focus on helping clients affordably leverage IT – especially cloud and AI services – to thrive and grow.”

CRN’s MSP 500 list is an annual, comprehensive guide to the leading MSPs in North America. The MSP 500 recognizes companies whose services enhance business efficiency, simplify IT, and optimize return on technology investments. The Pioneer 250 category recognizes MSPs service small and midsize clients.

“The companies on our 2026 MSP 500 list are redefining what exceptional managed services look like—helping organizations of every size stay agile, maximize their IT investments and scale with confidence,” said Jennifer Follett, VP of U.S. Content and Executive Editor, CRN, The Channel Company. “These are the innovators who stay ahead of customer needs and deliver transformative services that free businesses to focus on what they do best and accelerate their success.”

The 2026 MSP 500 list is featured online at crn.com/msp500.

About The Channel Company 

The Channel Company (TCC) is the global leader in channel growth for the world’s top technology brands. We accelerate success across strategic channels for tech vendors, solution providers and end users with premier media brands, integrated marketing and event services, strategic consulting, and exclusive market and audience insights. TCC is a portfolio company of investment funds managed by EagleTree Capital, a New York City-based private equity firm. For more information, visit: thechannelco.com.

About Cumulus Global

Nationally recognized as a leader, Cumulus Global delivers productive, secure, and affordable managed cloud services to small and midsize businesses, governments, and K-12 schools. Translating business objectives into technology needs and priorities, we design, deploy, manage, and support services that help our clients thrive and grow.

Cumulus Global Changes the Managed Network Model for SMBs

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New Partnership Lowers Small Businesses Costs for Enterprise-Grade Local Area Networks

Westborough, MA, January 22, 2026 – Cumulus Global proudly announces its new strategic partnership with Meter to bring affordable enterprise-grade local area network (LAN) solutions to small and midsize businesses and local governments. Partnering with Meter, Cumulus Global brings a new model for Internet, wired, WiFi, and cellular networks. A single, simple monthly fee replaces multiple vendors and separate costs for design, installation, hardware, software, support, and upgrades.

“We are excited to bring this solution to our clients and other small and midsize enterprises,” stated Cumulus Global CEO Allen Falcon. “With Meter, we can offer best-in-class networking infrastructure with a solution focused on performance and security rather than on how many devices the client needs installed.”

Connect with a Cloud AdvisorMeter offers a unique approach to networking that prioritizes performance and reliability over minimizing hardware and recurring costs. Clients pay a single, predictable monthly fee that covers analysis and design, networking equipment, service plans, and ongoing management and support. Pricing is based on the size of the space, measured in square feet, instead of on a per-device basis. This approach ensures clients receive the network they need and can adjust it as requirements change, all for a predictable cost.

“Meter is a premium networking solution that includes local area, WiFi, and in-building cellular networking,” noted Falcon. “Organizations with multiple locations, lean or outsourced IT teams, and cost-conscious growth plans are ideal candidates for Meter’s technology, solutions, and pricing model.”

Beyond delivering a technologically advanced network, Meter’s service and pricing model allows businesses to manage networking costs as either an operating expense or a capital expenditure.

Businesses, local governments, and K-12 schools looking to improve their networking infrastructure can contact Cumulus Global to book a free, no obligation meeting with a Cloud Advisor.

About Cumulus Global

Nationally recognized as a leader, Cumulus Global delivers productive, secure, and affordable managed cloud services to small and midsize businesses, governments, and K-12 schools. Translating business objectives into technology needs and priorities, we design, deploy, manage, and support services that help our clients thrive and grow.

Cumulus Global Recognized as a 2025 Inc. Power Partner Award Winner

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The annual list recognizes the leading B2B companies that have proven track records of supporting entrepreneurs and helping companies grow.

2025 Inc. Power PartnerWestborough, MA, November 5, 2025 – Cumulus Global proudly announces its recognition on the Inc. Power Partner Awards 2025. The prestigious list honors business-to-business (B2B) organizations that have proven track records supporting entrepreneurs and helping startups grow across a range of evaluation criteria. Inc.’s recognition of Cumulus Global spans three categories: Small & Mighty, Technology & Development, and General Excellence.

“We are incredibly proud of our team for earning national recognition for our work with small businesses,” noted Cumulus Global CEO, Allen Falcon. “As a small business ourselves, we appreciate receiving recognition for the value we bring to our small business clients and for the quality of our managed cloud services and solutions.”

Companies on the Inc. Power Partner list received top marks from clients for being instrumental in helping leadership navigate the dynamic world of startups. These B2B partners support entrepreneurs across various facets of the business, including hiring, compliance, infrastructure development, cloud migration, fundraising, and more, allowing founders to focus on their core missions. 

“The entrepreneurial journey and community are core to Inc.’s mission, and it’s a true honor to celebrate this year’s Inc. Power Partners — the companies dedicated to helping small businesses and entrepreneurs,” says Bonny Ghosh, editorial director at Inc. “Whether they’re coordinating complex marketing campaigns or reliably supporting the day-to-day infrastructure of growing companies, these honorees aren’t simply B2B providers — they are true partners in helping businesses grow and succeed.” 

 

While most IT service firms prefer to work exclusively with larger clients, Cumulus Global offers solutions and services that scale for any small or midsize business – including sole practitioners and solopreneurs. The company’s Managed Cloud Services and Security CPRⓇ managed security model and services provide secure and affordable solutions that improve productivity and empower teams to excel.

For more information or to view the complete list of honorees, visit https://www.inc.com/power-partner-awards. 

About Cumulus Global

Nationally recognized as a leader in managed cloud services and security, Cumulus Global delivers productive, secure, and affordable managed cloud services to small and midsize businesses, governments, and K-12 schools. Translating business objectives into technology needs and priorities, we design, deploy, manage, and support services that help our clients thrive and grow.

About Inc.  

Inc. is the leading media brand and playbook for the entrepreneurs and business leaders shaping our future. Through its journalism, Inc. aims to inform, educate, and elevate the profile of its community: the risk-takers, the innovators, and the ultra-driven go-getters who are creating the future of business. Inc. is published by Mansueto Ventures, along with fellow leading business publication Fast Company. For more information, visit www.inc.com. 

About Cumulus Global

Nationally recognized as a leader, Cumulus Global delivers productive, secure, and affordable managed cloud services to small and midsize businesses, governments, and K-12 schools. Translating business objectives into technology needs and priorities, we design, deploy, manage, and support services that help our clients thrive and grow.

Cumulus Global Awarded Cybersecurity Trademark: Security CPR®

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The Security CPR® Model and Services Focus on Cybersecurity Needs of Small and Midsize Businesses

Westborough, MA, October 20, 2025 – Cumulus Global proudly shares that the our Security CPR® model and services received a Trademark (Registration Number 7,966,747) from the United States Patent and Trademark Office. The trademark recognizes our unique expertise and leadership. Security CPR® includes our cybersecurity risk management technical consulting; training and education; and services covering threat analysis, prevention and deterrence, remediation, and governance.

“We are excited and proud that our Security CPR® model and services received this recognition,” stated Cumulus Global CEO Allen Falcon. “Security CPR® defines and delivers cybersecurity solutions that small businesses can rely upon, understand, and afford.”

Most small businesses struggle to meet current cybersecurity demands. Without expertise or the resources of larger organizations, small businesses still need to follow state and federal laws, industry regulations and standards, and contractual obligations. Security CPR® encompasses three core components of an effective cybersecurity program.

  • Communication and Education
  • Prevention and Protection
  • Recovery and Response

“As a model and a set of services, Security CPR® adapts to your specific business needs,” notes Falcon. “We tune your cybersecurity services to match your requirements, risks, business operations, and budget.”

As part of our commitment to helping small businesses protect themselves from cybersecurity threats, we recently launched our Cybersecurity Landing Zone. The zone collates blog posts, web events, eBooks, and other resources to help small business owners navigate the ever-changing cybersecurity landscape.

To assess, plan, and improve your cybersecurity, book a free, no obligation meeting with one of our Cloud Advisors.

About Cumulus Global

Nationally recognized as a leader, Cumulus Global delivers productive, secure, and affordable managed cloud services to small and midsize businesses, governments, and K-12 schools. Translating business objectives into technology needs and priorities, we design, deploy, manage, and support services that help our clients thrive and grow.

Service Update: Updated Service Plans and SLA Effective July 1, 2025

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Managed Cloud Services by Cumulus Global

Service Plans and SLA Updates take effect July 1, 2025.

Overview of Changes

Effective July 1, 2025, Cumulus Global is updating our Service Plan options and our Service Level Agreement (SLA).  The objectives of these Service Plans and SLA updates are to:

  • Clarify differences between our Service Plans and our Managed Cloud Services
  • Create new Service Plan options that better meet client needs and budgets
  • Update out-of-plan service expectations
Service Plans vs Managed Cloud Services

Our Service Plans remain consistent with traditional IT services.  Through these plans, we offer unlimited, remote, admin of the cloud and IT services we provide. Our focus is on helping your internal or other IT resources best configure, manage, and support these services. Our Service Plans do not include active monitoring and management. They also exclude cyber attack recovery services.

Our Managed Cloud Services add unlimited, remote, co-management of your cloud and, optionally, other IT services bundled with security, admin, and management tools.  Our Managed Cloud Services let you partially or completely hand-off responsibility for monitoring, managing, and supporting your IT services to us.

Service Plan Changes

We now have four Service Plan options, you can select the Service Plan that best meets your needs and budget:

  • Self Service: We include this free Service Plan option with the cloud services we provide. Self Service provides subscription and license administration and assistance with hardware warranty service claims.
  • Limited Service: Our economy plan provides assistance with basic user account management — adds, changes, and deletes — and user-license assignments. We will also help escalate vendor support requests when applicable. This ultra low-cost plan is designed for clients wanting assistance with user account and license management that do not yet need or want our Admin or Premium services.
  • Admin Service: Our most popular plan provides unlimited, remote assistance for the IT resources responsible for administration, management, security, and support of your cloud-based and other IT services.  We bring expertise and experience to help the helpers with back-end and end-user issues.
  • Premium Service: Our top level service adds Tier-2 end user support to our Admin Service offering.

Our current Basic Service plan is discontinued as of July 1, 2025, for new and monthly/flex clients. To remain on a free plan, you may opt-out of moving to our Limited Service plan.

For clients with annual or multi-year commitments, your Basic Service plan ends at your first renewal after July 1, 2025.  We may, at our option, move you to our Limited Service plan at no cost through the end of your current commitment.

Out-of-Plan Services

We have updated the minimum and incremental times on which hourly and prepaid hour services are tracked and billed.

The new SLA clarifies that our Service Plans and Managed Cloud Services do not cover any cyber attack recovery services. The SLA outlines rates and surcharges for these services.

More Information

About Cumulus Global

Managed Cloud Services for Small and Midsize Businesses, Governments, and Schools

Cumulus Global (www.cumulusglobal.com) is an industry-leading managed cloud service provider with a mission to deliver solutions with tangible value.

  • What We Do: We translate your business goals and objectives into solutions and services.
  • How We Do It: We start with your business needs and priorities. Planning and migration includes guidance to help your team adopt and utilize new services. Your team benefits from co-managed services, ongoing support, and client success services that help you adapt as your business changes and grows.
  • What We Offer: Managed cloud solutions featuring Google, Microsoft and over three dozen providers.

For more information, schedule a no-obligation introductory meeting with a Cloud Advisor.

Inc. Names Cumulus Global to the 2025 Inc. Regionals Northeast List

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2025 Inc. Regionals: NortheastCompanies on the Inc. Regionals: Northeast list added $6.7 billion to the Northeast US economy

Westborough, MA – April 1, 2025 – Cumulus Global proudly announces Inc.’s recognition Cumulus Global at No. 152 on its 2025 Inc Regionals: Northeast list. The company’s inclusion on the fifth annual listing of the fastest growing private companies in the Northeast follows Cumulus Global’s prior recognition in the Inc. Power Partner and Inc. 500/5000 lists.

“We greatly appreciate the recognition of our continued growth and contribution to the regional economy,” noted Allen Falcon, CEO. “Our growth reflects the commitment of our team to deliver productive, secure, and affordable managed cloud services to small and midsize businesses, local governments, and K12 school systems.”

2025 Inc. Regionals Northeast

An extension of the national Inc. 5000 list, the Regionals offer a unique look at the most successful companies within the Northeast economy’s most dynamic segment–its independent small businesses.The companies on this list show a remarkable rate of growth across all industries in the Northeast. Between 2021 and 2023, these 154 private companies had a median growth rate of 100 percent; by 2023, they’d also added 9,114 jobs and $6.7 billion to the region’s economy.

“The honorees on this year’s Inc. Regionals list are true trailblazers driving economic growth in their respective regions, industries, and beyond. This list celebrates their achievements and tells the stories of remarkable companies that are fueling growth and adding jobs in local economies throughout the country,” said Bonny Ghosh, editorial director at Inc.

Complete results of the 2025 Inc Regionals: Northeast including company profiles, can be found at https://www.inc.com/regionals/northeast as of April 1. You can sort the list by by industry, metro area, and other criteria.

About Cumulus Global

Cumulus Global helps small and midsize organizations thrive and grow with productive, secure, and affordable managed cloud services. 

  • What We Do: We translate your business goals and objectives into solutions and services.
  • How We Do It: We start with your business needs and priorities. Planning and migration includes guidance to help your team adopt and utilize new services. Your team benefits from co-managed services, on-going support, and client success services. We help you adapt as your business changes and grows.
  • What We Offer: Managed cloud solutions featuring Google, Microsoft, and more than three dozen providers.

For more information, schedule a no-obligation introductory meeting with a Cloud Advisor.

More about Inc. and the Inc. Regionals 

Inc., the leading media brand and playbook for the entrepreneurs and business leaders shaping our future, publishes the most prestigious ranking of the fastest-growing private companies in the Northeast (Pennsylvania, New York, Vermont, New Hampshire, Maine, Massachusetts, Connecticut, Rhode Island, and New Jersey).  

Methodology 

The 2025 Inc. Regionals ranks businesses according to percentage revenue growth over two years. To qualify, companies must meet these criteria:

  • Founded and generating revenue by March 31, 2021
  • U.S.-based, privately held, for-profit, and independent – not subsidiaries or divisions of other companies – as of December 31, 2023. (Since then, a number of companies on the list may have gone public or been acquired)
  • Exceed the minimum revenues required for 2021 at $100,000 and for 2023 is $1 million

As always, Inc. reserves the right to decline applicants for subjective reasons.   

About Inc.

Inc. is the leading media brand and playbook for the entrepreneurs and business leaders shaping our future. Through its journalism, Inc. aims to inform, educate, and elevate the profile of its community: the risk-takers, the innovators, and the ultra-driven go-getters who are creating the future of business. Inc. is published by Mansueto Ventures LLC, along with fellow leading business publication Fast Company. For more information, visit www.inc.com.

Cumulus Global Receives CRN® MSP 500 Recognition for 2025

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Company Celebrates 6th Year of Recognition as an Industry Leader

2025 CRN MSP 500 Westborough, MA, March 3, 2025 – Cumulus Global proudly shares that CRN®, a brand of The Channel Company®, has named Cumulus Global to its Managed Service Provider (MSP) 500 list in the Pioneer 250 category for 2025. CRN’s annual MSP 500 list is a comprehensive guide to the leading MSPs in North America. These companies deliver essential managed services that enhance business efficiency, simplify IT, and optimize return on technology investments for their customers. Cumulus Global’s return to the list recognizes the company’s innovative approach to serving small and midsize businesses, local governments, and K12 schools.

“We are again honored to be included by CRN as a Pioneer on the 2025 MSP 500 List,” stated Cumulus Global CEO Allen Falcon. “Our team deserves the credit for their commitment to ensuring small and midsize organizations can operate securely, productively, and affordably with our innovative managed cloud services.”

Small and midsize businesses want to do more than survive. They want to thrive and grow. By delivering managed security and managed cloud services, Cumulus Global delivers affordable, flexible, and scalable services that adapt to customers’ evolving needs and priorities. Including on the 2025 CRN MSP 500 list recognizes Cumulus Global’s unique approach to ensuring technologies and services support customers’ business objectives and priorities.

“The solution providers on our 2025 MSP 500 list deliver innovative managed services portfolios that enable clients of every size to be more agile and optimize their IT budgets as they grow their business,” said Jennifer Follett, VP of U.S. Content and executive Editor CRN, at The Channel Company. “These are the companies that anticipate client tech needs and develop groundbreaking services and solutions that let customers focus on their core business so they can accelerate success.” 

As the economy, markets, and changing political landscape impact business conditions, generative AI and other advancing technologies create unique opportunities to leverage IT services. How businesses apply these technologies will impact their operations, growth, and bottom line going forward.

“Small and midsize organizations use the cloud differently than midmarket and enterprise companies,” noted Falcon. “We understand how to leverage cloud-first strategies and apply cloud-based solutions to the strategic, operating, and budgetary needs of our customers.”

The MSP 500 list is featured in the February 2025 issue of CRN and online at www.crn.com/msp500.

About Cumulus Global

Managed Cloud Services for Small and Midsize Businesses, Governments, and Schools

Cumulus Global (www.cumulusglobal.com) is an industry-leading managed cloud service provider with a mission to deliver solutions with tangible value.

  • What We Do: We translate your business goals and objectives into solutions and services.
  • How We Do It: We start with your business needs and priorities. Planning and migration includes guidance to help your team adopt and utilize new services. Your team benefits from our co-managed delivery of managed cloud services, ongoing support, and client success services. We help you adapt as your business changes and grows.
  • What We Offer: Managed cloud services featuring Google, Microsoft, and more than three dozen providers.

For more information, schedule a no-obligation introductory meeting with a Cloud Advisor.

About The Channel Company

The Channel Company (TCC) is the global leader in channel growth for the world’s top technology brands. We accelerate success across strategic channels for tech vendors, solution providers, and end users with premier media brands, integrated marketing and event services, strategic consulting, and exclusive market and audience insights. TCC is a portfolio company of investment funds managed by EagleTree Capital, a New York City-based private equity firm. For more information, visit thechannelco.com.

Follow The Channel Company: Twitter, LinkedIn, and Facebook.

The Channel Company Contact:

  • Kristin DaSilva
  • The Channel Company
  • kdasilva@thechannelcompany.com 

Google Workspace: Gemini AI Features and Pricing Changes

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Updated January 22, 2025, at 2:00 pm et: See the easier to read chart and text that is in bold italics.

Google Premier PartnerOn January 15, 2025, Google announced a major shift for Google Workspace. Going forward, all Google Workspace licenses will include Gemini AI features and functions. Specific capabilities will vary by license type.  

While customers will no longer need to pay as much as $30 per user per month for these capabilities, the cost for most Google Workspace subscriptions will increase by about 17%. This increase affects all subscriptions, even those opting not to use the newly embedded Gemini AI features.

For new customers purchasing directly from Google, the price increase took effect immediately.

For existing customers, Cumulus Global customers, and those working with other Google partners, the price increase takes effect on March 17, 2025.

  • If you have a Flexible Plan subscription, you will see the increase as of March 17, 2025.
  • If you have an Annual Plan subscription, or a multi-year agreement, you will see the increase at their next subscription renewal. You will not be charged for the additional Gemini AI functionality until this renewal (see below).

Product Update Highlights:

The product highlights, and caveats are as follows:

  • The Gemini App (gemini.google.com) remains
  • Gemini for Google Workspace is replaced by the embedded features based on your subscription.
  • All versions of Google Workspace will now include Gemini AI features. 
  • Google is deploying the Gemini AI features to existing customers in phases between January and March, 2026
    • The Gemini AI features will be enabled, by default, for all users
    • Enterprise Tier subscriptions can manage and disable Gemini AI features
    • Business Tier subscriptions must request access to Gemini AI admin controls

Pricing and AI Features Matrix

The following table summarizes the price increases and Gemini AI features for both the Google Workspace Business and Enterprise tiers with Annual Plan Pricing. Flexible Plan prices increase similarly, reflecting a 20% upcharge.

Google Workspace: New Pricing and Gemini AI Features

Note that your pricing for Archived Users, Vault, Pooled Storage, Voice, and other products will not change at this time.

Billing Changes

Google has indicated that it will cease billing for Gemini for Google Workspace licenses as of the end of January 2025.

As these services are billed in arrears, expect to see Gemini for Google Workspaces included on February 2025 invoices that cover January 2025.

If you have an existing single or multi-year agreement that includes Google Workspace and Gemini for Google Workspace, expect the Gemini for Google Workspace line item to be removed once service for January 2025 has been invoiced. If you prepaid for the year, you may be eligible for a credit or a refund.

We will update this blog post, and communicate with affected customers as we are able to confirm how these issues will be resolved.

Managing Gemini AI within Google Workspace

Admins with appropriate permissions can manage Gemini AI features. Users have limited ability to control AI options.

Admins

Admins have the following options to control AI settings:

  • Manage access to Gemini features in Workspace services (Enterprise editions only at this time)
  • Turn access to the Gemini app (gemini.google.com) on or off. (Note: this has no effect on other AI features in Google Workspace services.)
  • Turn NotebookLM on or off as an additional service.
  • Turn access to Google Vids on or off.
  • Control whether users can let Google AI take notes in meetings.
  • You can turn Google Workspace smart features on or off.
Users

Users can control the following AI options:

  • Smart features in Google products

Cumulus Global clients should contact our Service Team for assistance. If you are self-service with Google direct, or have licensing through another Google partner, schedule a call with one of our Cloud Advisors.

Time Sensitive Opportunities

If you have considered upgrading your Google Workspace subscription to a higher tier, we recommend doing so before March 15, 2025. 

  • We can upgrade your service with a one-year commitment. You still get the newly embedded Gemini AI features while locking in the current subscription price. We can also explore incentives for multi-year commitments.

If you are on a Flexible Plan, consider moving to an Annual Plan. 

  • While the Flexible Plan allows your monthly cost to directly reflect the number of active accounts, the vast majority of small businesses save money with an Annual Plan. 
  • Most businesses do not see the number of account removals needed to overcome the 20% surcharge on top of the price increase. 
  • Please schedule time with a Cloud Advisor to calculate which plan is best for you and your business. 
About the Author

Allen Falcon is the co-founder and CEO of Cumulus Global.  Allen co-founded Cumulus Global in 2006 to offer small businesses enterprise-grade email security and compliance using emerging cloud solutions. He has led the company’s growth into a managed cloud service provider with over 1,000 customers throughout North America. Starting his first business at age 12, Allen is a serial entrepreneur. He has launched strategic IT consulting, software, and service companies. An advocate for small and midsize businesses, Allen served on the board of the former Smaller Business Association of New England, local economic development committees, and industry advisory boards.