Use Analytics to Monitor Gmail Usage

If you have a Google Analytics account and use Google Apps Premier or Education edition, you can now monitor Gmail usage. This capability expands your ability to use analytics to monitor usage of Google Sites and Google Docs.

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For organizations that integrate Google Analytics in their web site, SEO, and email marketing efforts (using systems like ten24), this is an opportunity to expand the analysis in several ways:

  • Track usage of embedded Forms and other Google Apps components embedded in the public web site.
  • Track usage of related content and services, such as secure customer portals created with Google Sites.

In short, this further enhances your ability to understand your customers.