Zipcar Becomes a SaaS Provider?
You may know Zipcar as the trendy car sharing (er, hourly rental) service. They have made headlines renting hybrids and other vehicles parked in reserved spaces in local neighborhoods. For $7 an hour an up, customers reserve vehicles via the website and open the doors using a credit card reader.
The brains behind Zipcar, their fleet management system, is now available as a Software as a Services (SaaS) offering. By monetizing (for real) their intellectual property, Zipcar is opening a new avenue of B2B revenue to enhance their B2C roots.
Read more here.