You may know Zipcar as the trendy car sharing (er, hourly rental) service. They have made headlines renting hybrids and other vehicles parked in reserved spaces in local neighborhoods. For $7 an hour an up, customers reserve vehicles via the website and open the doors using a credit card reader.
The brains behind Zipcar, their fleet management system, is now available as a Software as a Services (SaaS) offering. By monetizing (for real) their intellectual property, Zipcar is opening a new avenue of B2B revenue to enhance their B2C roots.
Read more here.