“Deja Vu?” or “Have We Learned Our Lesson?”

Hurricane Matthew as of 2pm on Oct 4th

Hurricane Matthew as of 2pm on Oct 4th

As of this blog post, Hurricane Matthew is churning through the western Caribbean with a projected path eerily similar to Superstorm Sandy in 2012. In its wake, Sandy left a path of destruction up the East Coast and deep into New England with many families and businesses still in the process of rebuilding. Small and mid-size businesses (SMBs) up and down the eastern seacoast were crippled by flooding, loss of infrastructure, and extended Internet and power outages; many were unable to recover.

Could this be a devastating Deja Vu, or did we learn our lesson?

Have you ensured that your information services and data will survive the next storm? Do you know how quickly your business can recover if (more like when) the next storm hits?

Path of Superstorm Sandy in 2012

Path of Hurricane Sandy in 2012

These questions feel more pressing as our next potential big storm churns towards Florida.

Good. Better. Best.

Your “Good” strategy is Backup. Ensure that you back up all of your critical data. Backups should be off site to a service that lets you restore to new systems quickly and efficiently.

Your “Better” strategy is Recovery. In addition to backups, ensure you have the ability to recovery quickly to new systems or to a temporary data center. When your  Return to Operations (RTO) time lets you continue running your business without significant impact to you or your customers, your recovery plan is sound.

Your “Best” strategy is ResilienceYour business is resilient when you can continue running your business with minimal disruption and with little or no inconvenience to your customers, regardless of the weather outside. By placing key applications and services in the cloud, your business can continue to run whether or not your office is open. With Internet access and a browser, your team can connect and work. And while you still may have some aspects of your IT running on premise, a solid cloud strategy keeps critical systems available and operating.

Resiliency Roadmap

For most SMBs, you should consider having the following services hosted or in the cloud. Depending on your applications and needs, you can use Software-as-a-Service (SaaS) solutions or host your applications on cloud/hosted servers with virtual/remote desktops.

  • Communications
    • Email / Calendar / Contacts
    • Telephony — cloud/hosted Voice over IP (VoIP)
    • Messaging / Voice & Video Conferencing
  • Collaboration
    • File Storage & Sharing
    • Productivity Tools (document, spreadsheet, presentation editors)
  • Key Business Apps
    • Customer Relationship Management (CRM)
    • Account / Finance
    • Service / Support
    • Others …

Creating a Resilient business requires strategic thinking, advanced planning, and solid execution. This is especially true when you have integrated applications and systems that you cannot change in isolation. At a high level, the roadmap is:

  1. Identify the applications and services
  2. Prioritize all applications and services based on the impact in the event of a service outage. Look outward and inward, remembering to consider customer impact.
  3. Starting with your highest priority applications and systems, evaluate if your level or protection: Backup, Recovery, or Resilient protection.
  4. Identify and implement solutions that take you from Backup to Recovery, from Recovery to Resilience, or from Backup all the way to Resilience.
  5. Repeat as you move through your prioritized list.

While you may not have time to make your business Resilient before Hurricane Matthew works its way up the coast, you have options to improve your backups and your ability to recover that can be implemented within hours rather than days and weeks. Think about the value of keeping your business running and ensuring its survival. Act now.


Contact us immediately if you want assistance with your backup, recovery, or resiliency services.