Pundits Mix, Match, and Misunderstand Google’s Enterprise Solutions
On February 11, Keith Ferrell posted a blog entry at bMighty.com entitled Google Apps: Right For The Small Business Buck? (And Does Google Even Want Your Bucks?). In the article, Mr. Ferrell confuses the market positioning of Google’s Message Encryption Service, part of the Google Apps Security and Compliance Suite, with Google Apps Premier Edition as these services apply to small and mid-size businesses.
In my response, I clarify the differentiation between services targeting companies with internal messaging infrastructures and those for which Google Apps can provide the messaging services. I also point out that Google is not walking away from companies with fewer than 50, or even 250 users.