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Cloud Computing Trends, Challenges & Provider Insights in 2023

Cloud Computing Trends

Earlier this month, CRN published a story covering Flexera’s 2023 State of the Cloud Report.  Flexera provides software and systems to manage enterprise private and public clouds.  The report on cloud computing trends originates with an annual survey of 750 technology leaders across sectors, geographies, and size of the business.  While the report classifies small and midsize businesses as those with under 1,000 employees, we still find the results interesting and relevant.

As small businesses, our concerns are spending, security, compliance, and managing cloud services. The cloud model hits our income statements and balance sheets differently than historical IT services. The need to protect our businesses, and our customers, has never been greater. And, we find it difficult to understand if we are spending efficiently and effectively.

We take a look at the top 3 cloud challenges, discuss managing clouds, and explore cloud waste.  Understanding these issues, you will better understand how to create better cloud solutions. You will also be better able to set expectations from those providing cloud solutions and related services.

Top 3 Cloud Computing Challenges

For 2023, SMB respondents identify the top three cloud computing challenges as:

  • Managing Cloud Spend (80%),
  • Security (73%), and
  • Compliance (71%).

These concerns make sense. The spending model for managed cloud services, based on subscriptions or usage, is an operating expense.  Most smaller companies are used to making capital expenditures and paying for service contracts and managed services.  Additionally, many of the IT firms working with small businesses will replicate on-premise networks and servers in a public cloud service. They may lack the expertise and tools to actively manage costs.

Concerns about security and compliance reflect the increasing need and demands of protecting sensitive business and personal information.  We face the same increased regulations and expanding industry standards as larger enterprises. But we do not have the in-house resources or the same access to experts. We place our trust on local or regional IT service firms.

Latest Trends and Developments in Cloud Computing

Undefined Cloud Management

Following closely behind the top 3 cloud challenges, governance (67%) and subscription management (61%) indicate that small businesses are not sure how to best manage their cloud services.  As cloud infrastructure matures, the number of options expand.  To make simple decisions, such as whether to subscribe monthly or make an annual commitment at a lower per unit price, we need to understand the operating cost models.  We need standard operating procedures, such as on/off-boarding and access controls, in place.

Cloud is still new. We need our IT service firms and managed service providers to guide, if not lead, our cloud management efforts. Co-management is a viable strategy, provided it includes policies and procedures as well as products and services.

Cloud Waste

On average, the survey results show that businesses spent 18% more than budgeted on public cloud services last year.  The greatest contributor to the overspend appears to be Cloud Waste.

Cloud waste is spending on cloud services that go unutilized or are under-utilized.  Reducing cloud waste can be as simple as

  • Shutting down unused resources after hours
  • Selecting lower cost regions / data centers
  • Periodically right-sizing systems and resources

Policies that scale resources in real-time based on usage will increase efficiency, but require expertise and planning during the solution design process, monitoring, and refinement over time.

How to Pick a Cloud Computing Provider

Traditional managed service providers, or MSPs, are experts in buying, monitoring, and managing things. They focus on network components, servers, systems software, and end user devices.  To get the most value from our cloud services, we need partners that understand service and cost management.

Managed cloud service providers, or MCSPs, understand how the “as-a-Service” model is different. Security, compliance, and cost management only work when they are built into the requirements, design, and management of your cloud services.

Before picking your cloud provider, ask about their management and co-management models. Understand if they actively work to monitor and manage security, compliance, and costs. Ask them to explain how.

Call To Action

Get a copy of our recent eBook, Cloud Strategies for Small and Midsize Businesses. In this eBook, we: set the stage by looking at how small and midsize businesses acquire and use technology and IT services; explore the challenges we face moving into the cloud; and map out four strategies for enhancing your use and expansion of cloud services.

To discuss how your business can better utilize a broader range of cloud services, please contact us or schedule time with one of our Cloud Advisors at your convenience.

About the Author

Allen Falcon is the co-founder and CEO of Cumulus Global.  Allen co-founded Cumulus Global in 2006 to offer small businesses enterprise-grade email security and compliance using emerging cloud solutions. He has led the company’s growth into a managed cloud service provider with over 1,000 customers throughout North America. Starting his first business at age 12, Allen is a serial entrepreneur. He has launched strategic IT consulting, software, and service companies. An advocate for small and midsize businesses, Allen served on the board of the former Smaller Business Association of New England, local economic development committees, and industry advisory boards.

A Notable Shift in Cyber Attacks

As we proceed into 2023, we begin receiving reports and analysis of 2022, the year that was.  Now is a time when we gather data and perspectives on the past year. This new information helps guide us to better decisions in the year ahead. With respect to Cyber Attacks, the information is definitely both positive and negative in nature.

Mixed News

As reported recently in CRN, SonicWall reports in their 2023 annual Cyber Threat Report that ransomware attack volume dropped by 21% worldwide last year. In the US, the volume dropped by 48%.  While this is good news, we see some serious caveats in the data.

  • 2021 was the worst year on record for ransomware attacks, with more than 600 million worldwide.
  • Even with the 21% drop, 2022 still had the second largest number of ransomware attacks in history.
  • Ransomware attack volume in 2022 was 50% more than in 2020, and more than 2019 and 2022 combined.
  • SonicWall also reports that the last quarter of 2022 had a spike of attacks with an increase over Q4 in 2021.

What does this mean?  Ransomware attack volumes have dropped, but they are still at historical highs.  It is too soon for us to predict a change that would alter how we protect and respond these attacks.

Shifting Landscape

Related data suggest the cyber attack landscape is shifting. This information suggests that cyber criminals are focusing on other types of attacks. In 2022,

  • Cryptojacking attacks jumped by 43%
  • IoT malware attacks increased by 87%

Similarly, CRN reported that security vendor CrowdStrike noted a 20% increase in data theft and data extortion attacks that did NOT deploy encryption. More attackers are avoiding the protections against ransomware and simply threatening to expose or release sensitive data.

What does this mean? Businesses with solid cyber security and business recovery solutions in place can avoid paying ransoms. Collecting ransoms to decrypt files has become less attractive.  By quietly identify and collecting sensitive information, cyber attackers regain the upper hand.  They can release portions of the data if the victim hesitates to pay.

The Impact on Your Business

While we may see some encouraging signs, your business remains at risk. Our Security CPR model guides decisions on cyber security solutions. The model offers a holistic approach that begins with communication and education, ensures protection and prevention, and includes your ability to restore and recover.

To ensure your business has the resiliency it needs, focus on threats most likely to impact your business and those that will be the most damaging if successful. We have a number of blog posts, webcasts, and whitepapers in our Resource Center.

Call To Action

For a look at your cyber security, complete our Rapid Security Assessment (free through June 2023) for a review of your basic security measures.

Contact us or schedule time with one of our Cloud Advisors to discuss your cyber security protections and/or your broader security needs, priorities, and solutions.

About the Author

Allen Falcon is the co-founder and CEO of Cumulus Global.  Allen co-founded Cumulus Global in 2006 to offer small businesses enterprise-grade email security and compliance using emerging cloud solutions. He has led the company’s growth into a managed cloud service provider with over 1,000 customers throughout North America. Starting his first business at age 12, Allen is a serial entrepreneur. He has launched strategic IT consulting, software, and service companies. An advocate for small and midsize businesses, Allen served on the board of the former Smaller Business Association of New England, local economic development committees, and industry advisory boards.