Which Workspace Business Subscription is Right for You?
For small businesses, generally those with fewer than 300 employees, Google offers three subscription options. The right choice for your business depends on your needs, priorities, and budget. While we offer a comprehensive feature comparison, the highlights below are designed to help guide your decision.
Business Starter
Cost:
- $7 / user / month with an Annual or Multi-Year Subscription
- New subscription incentives: Available
- Upgrade Incentives: N/A
Key Features:
- Custom domain with 30 GB of storage for email and documents
- Basic security controls
- Email filtering, virus blocking, and phishing/malware protections
- Groups for email lists, content sharing, calendar invites
- Drive for Desktop
- Shared Drive membership
- Basic Chat and Meet features
- Gemini AI for Gmail
Top Reasons SMBs Choose Starter:
Business Starter delivers a low-cost entry for small businesses looking for reliable email services with occasional needs for editing, document sharing, and other collaboration tools.
Business Standard
Cost:
- $14 / user / month with an Annual or Multi-Year Subscription
- New subscription incentives: Available
- Upgrade Incentives: Available
Key Features:
- 2 TB storage per user, aggregated across subscription
- Enhanced security controls
- Attachment scanning / sandboxing
- Document eSigning, approvals, custom templates
- Advanced Shared Drive sharing and storage
- Meet Features: Noise cancellation, breakout rooms, recording, polls, Q&A, and more
- Gemini AI for Drive, Docs, Sheets, Slides, Chat, and Meet
- Full NotebookLM Access
- Secure Data Regions
Top Reasons SMBs Choose Standard:
Business Standard is an affordable, secure platform for business productivity that is the best entry point for most small businesses. Businesses love the useful, integrated AI features and capabilities, as well as the admin-managed storage (shared drive) with secure external sharing.
Business Plus
Cost:
- $22 / user / month with an Annual or Multi-Year Subscription
- New subscription incentives: Available
- Upgrade Incentives: Available
Key Features:
- 5 TB storage per user, aggregated across subscription
- Advanced security controls
- Archive / eDiscovery Services for Gmail, Drive, Shared Drives, and Chat
- Organizational branding, including default templates and themes
- Chat file sharing management and document controls
- Meet recording, transcripts, and notes
- Security advisor data protection
- Advanced endpoint and device management and controls
Top Reasons SMBs Choose Plus:
Business Plus is a secure, affordable, productive platform with features that help meet regulatory and industry compliance requirements. Businesses that chose this subscription need or want the advanced security with compliant archiving and e-discovery, expanded storage capacity, and advanced controls for Chat, Meet, and Devices.
How We Help
Our Cloud Advisors are here to help you plan, execute, and succeed. We can help you evaluate and select the right Google Workspace Business (or Enterprise) subscription for your business. Book some time and start your journey.
About the Author
Allen Falcon is the co-founder and CEO of Cumulus Global. Allen co-founded Cumulus Global in 2006 to offer small businesses enterprise-grade email security and compliance using emerging cloud solutions. He has led the company’s growth into a managed cloud service provider with over 1,000 customers throughout North America.
