Gemini, Copilot, or ChatGPT? What You Want to Know
Earlier this month, we surveyed our clients about the AI services they use regularly. The results show that a majority of respondents prioritize the AI services included within their existing productivity suites.
Of more than 50 respondents:
- 57% use Gemini for Google Workspace (including the Gemini App, Gems, and NotebookLM)
- 55% use Microsoft Copilot
- 51% use stand-alone AI services, such as ChatGPT, Claude, and/or Grok
- 12% use Gemini Enterprise
While stand-alone service adoption is slightly lower, many companies officially use more than one solution:
- 33% use Gemini AI and at least one stand-alone service.
- 33% use Microsoft Copilot and at least one stand-alone service.
As you evaluate your AI needs, consider these strategic factors:
Secure Your Baseline
Maintain control and security over your data before you begin your AI journey. You need to ensure that individuals using AI cannot access information beyond their specific responsibilities. Additionally, you also want to confirm that your data is not used to train or populate learning models beyond your internal systems.
This data governance is critical for maintaining compliance with regulatory, industry, and contractual requirements for data protection.
Understanding how each AI tool or service integrates with your identity, access, and security services helps you select solutions that will protect your business.
Start Simple
Before diving into multiple new solutions, explore and take advantage of the AI services embedded in your current IT systems and applications.
Microsoft Copilot and Gemini for Google Workspace each offer a robust suite of services. You may not need to make additional investments in other tools. Additionally, both platforms integrate directly with your email, documents, spreadsheets, and meetings, as well as other applications within your suite.
Leveraging these services lets you avoid the cost and complexity of third party integrations. For example, both Gemini and Copilot provide excellent transcription and note-taking services for Google Meet and Microsoft Teams meetings, respectively.
Dive Deep
Before adding third party AI services and tools, make sure to explore and pilot the capabilities already at your fingertips.
For instance, Gemini AI for Google Workspace includes:
- The Gemini App (gemini.google.com): Provides prompt response using public information and secure access to your content in Google Workspace. It also supports advanced image creation and manipulation, Deep Research tools, and short video creation.
- Gems: Customized Gen AI chat agents with defined personas and objectives
- Scheduled Actions: Automation for repetitive AI actions
- NotebookLM: creates private, secure learning models using your data and select public information.
Define Use Cases
As part of your exploration, identify use cases where AI integration provides tangible benefits.
For each use case, define the opportunity, workflows, process changes, and desired outcomes.
These use cases provide you with a framework to test AI services and solutions, and they will help you identify the individuals and teams that will be impacted by AI adoption. These people will require training and should participate in your AI pilot projects.
Be Selective
If you cannot address use cases with your integrated and embedded AI services, focus your search on AI tools and services appropriate for your use cases.
Before selecting a tool, vet its ability to integrate with your existing applications, systems, and security. Keep in mind that every additional application introduces administrative overhead and security constraints.
Balance the added effort and costs against the potential outcomes to ensure that the tool delivers true value to your business.
Help is Here
Visit our AI Landing Zone for a range of resources to help you plan, manage, and secure your AI services.
Our Cloud Advisors can also provide the guidance and assistance you need to plan and execute your AI strategy. Send us an email or book a brief introductory call. We are here to help.
About the Author
Bill is a Senior Cloud Advisor responsible for helping small and midsize organizations with productive, security, and secure managed cloud services. Bill works with executives, leaders, and team members to understand workflows, identify strategic goals and tactical requirements, and design solutions and implementation phases. Having helped hundreds of organizations successfully adopt cloud solutions, his expertise and working style ensure a comfortable experience and effective change management.


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Allen Falcon is the co-founder and CEO of Cumulus Global. Founded in 2006 to offer small businesses enterprise-grade email security and compliance using emerging cloud solutions, Allen has led the company’s growth into a managed cloud service provider with over 1,000 customers throughout North America. Having started his first business at age 12, Allen is a serial entrepreneur having started strategic IT consulting, software, and service companies. An advocate for small and midsize businesses, Allen served on the board of the former Smaller Business Association of New England, local economic development committees, and industry advisory boards.
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