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Google Upgrade Prevents SPAM and Defines Email Best Practices for 2024

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Google email sender guidelines updates coming in 2024: how to prepare

Google constantly works to enhance security and reduce the prevalence of spam in Google Workspace and Gmail inboxes. AI-powered defenses successfully filter out almost 15 billion undesired emails each day. Google stops over 99.9% of spam, phishing, and malware threats. Still, as spamming techniques evolve, threats to user security persist.  Google will deploy new rules for bulk email senders. These Google email sender guidelines and rules prevent SPAM using email best practices that we should all follow.

Improving Security with Google Email Validation

Starting in February 2024, Google will implement new criteria for bulk senders (i.e., accounts that send more than 5,000 messages to Gmail users in a single day). These new email sender guidelines and requirements focus on email validation, and the evaluation of an email address’s legitimacy. 

New Email Requirements for Bulk Senders:

  • Authenticate Email: Bulk senders must strongly authenticate their emails. This protects against the exploitation of loopholes by malicious actors and allows users to trust the source behind the emails they receive.
  • Enable Easy Unsubscribe: Bulk senders will be required to provide recipients with an easy, one-click option to unsubscribe from commercial emails. These unsubscription requests must also be processed within a time period of two days.
  • Send Wanted Emails: Google will set a clear spam rate threshold to protect Gmail users from receiving an abundance of unwanted emails. Notably, this measure is an industry first. 

This Change Impacts You 

If email is part of your marketing program, even if you are not a bulk sender, these rules impact you. While Google is enforcing these rules for bulk senders, following these rules improves your email results. By improving your email reputation, and reducing the risk of impersonation, your emails are more likely to land in the inbox rather than the junk or spam folder. 

Things to Consider to be Ready for The Bulk Sender Changes Happening in February 2024

1 Make sure your Domain Name Service (DNS) email settings and protocols are correct and complete.

2  Preferably, use an email marketing platform instead of your Google Workspace account for large group and bulk marketing emails.

  • Email marketing platforms give you the ability for easy un-subscribe and will provide the necessary features to comply with the anti-spam and data privacy laws and regulations.
  • Google limits the number of recipients per email and the number of emails you can send per day. Google may suspend your account if you exceed these limits.

Your Next Steps to Prepare for New Google Email Sender Guidelines

Contact us or click here to schedule a call with a Cloud Advisor  to review your DNS protocol settings and our Managed DNS Services.

For more details about Google policies that impact emails received by, and sent from, Google Workspace, review Google’s Email Sender Guidelines.

About the Author

Allen Falcon is the co-founder and CEO of Cumulus Global.  Allen co-founded Cumulus Global in 2006 to offer small businesses enterprise-grade email security and compliance using emerging cloud solutions. He has led the company’s growth into a managed cloud service provider with over 1,000 customers throughout North America. Starting his first business at age 12, Allen is a serial entrepreneur. He has launched strategic IT consulting, software, and service companies. An advocate for small and midsize businesses, Allen served on the board of the former Smaller Business Association of New England, local economic development committees, and industry advisory boards.

Manage Storage in Google Workspace and Understand Limits

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Google Workspace

Updated January 3, 2003: Clarification on length of grace periods.

With the move to pooled storage across all subscriptions, Google no longer supports legacy options for additional storage for Google Workspace. As such, many individuals and businesses find themselves approaching or exceeding the pooled Google Workspace storage limit for their accounts.

What Happens Next After Reaching The Google Workspace Storage Limit

If you reach or exceed your pooled storage limit, Google gives you a grace period to either reduce the amount of storage used, or to add more pooled storage by changing your subscription.  After the grace period, your account becomes “read-only.” This change impacts your services including being unable to upload files or create new Google Docs, Sheets, Slides, or Forms.

Your grace period is:

  • 14 days if you do not have legacy Additional Storage license(s).
  • 60 days if you have legacy Additional Storage license(s).

You Have Options

You need to either add more Google Workspace storage, or you and your team need to free up storage.

Add More Storage

You have three options for adding more storage.

1 Upgrade.  The easiest way to add storage capacity, and Google’s recommended solution, is to upgrade to the next subscription tier, from Business Starter to Standard; from Business Standard to Plus; from Business Plus to Enterprise Standard.

2 Add Licenses. As an alternative, you can opt to add one or more additional licenses to increase the storage pool.  Both of these solutions will incrementally increase your cost.

3 Add 10 TB of Storage. You can add Additional Storage to Google Workspace subscriptions with pooled storage. The added storage comes in blocks for 10 TB at a cost of $300 per month.  This option is generally too expensive for most small and midsize businesses.

Which option is more cost-effective depends on your current subscription, your number of users, and the amount of storage you want to add.

Free Up Storage

We can recommend several techniques for freeing up storage, each with advantages and disadvantages.

1 Review and remove large or unnecessary files.  Ask each user to go through their “My Drive”. Your Administrator should review your Shared Drives. Be careful not to remove files that may be needed.

2 Review and remove duplicate files. Encourage each user to delete files that have been copied to a Shared Drive, or for which they have multiple copies that are no longer needed.

3 Remove and reduce large emails. Instruct and help users work to through their historical email and delete emails with larger attachments. Verify that the files were saved to My Drive or a Shared Drive. Be careful that the content of the email is no longer needed as well to avoid losing information you might need later on.

4 Move files to other storage. Using Google Cloud you have other storage options. These storage options work well for static needs, such as archiving projects and media (image, audio, video) libraries. Accessing Google Cloud storage requires

5 Move files to local storage. While counter to a Cloud Forward approach, you can move files to local storage. If you  do download the files to local storage before deleting, remember to make sure you protect those files with a backup/recovery solution.

We Can Help with Google Workspace Storage

Our team of small and midsize business cloud experts can and will help you chart your best path forward.  Let us help you assess the effort and cost for your options, and choose the best solution for you and your business. Schedule a call with a Cloud Advisor or send us an email.

About the Author

Chris CaldwellChristopher Caldwell is the COO and a co-founder of Cumulus Global.  Chris is a successful Information Services executive with 40 years experience in information services operations, application development, management, and leadership. His expertise includes corporate information technology and service management; program and project management; strategic and project-specific business requirements analysis; system requirements analysis and specification; system, application, and database design; software engineering and development, data center management, network and systems administration, network and system security, and end-user technical support.

3 Secrets to Avoiding IT Problems

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Problem and SolutionIf you are a sole practitioner, a solopreneur, or the owner of smaller businesses, you face unique technology challenges. You, and businesses like yours, are uniquely dependent on your technology.  Your computer and phone are critical tools without which your business can screech to a halt.  Avoiding IT problems is critical. And yet, you do not have time to be the IT guru. You may not have access to, or the budget for, traditional IT services.

The good news is that you can take steps to avoiding IT problems without overspending.

1 Stay Current

When we say “stay current”, we do not mean spending hours reading and studying the lasted IT advancements and opportunities.  Stay Current means keeping your systems up to date.

  • Make sure you regularly apply Windows (or MacOS) updates.
  • Windows Update should also inform you of firmware updates from your laptop manufacturer.
  • If you are not running cloud-based software that updates automatically, make sure your desktop applications are up to date as well.

Staying current with system and application updates ensures you have the latest system-level security protections in place. It is common for security experts to find “holes” in Windows and applications. Updates fix these risks and reduce the chance of a successful malware, ransomware, or other form of cyber attack.

2 Security CPR

Security CPR is our model for pragmatic protection for your business.

  • Communicate & Educate:
    • Know that even your business is a target;
    • Understand the current nature of cybersecurity risks; and
    • Learn how your behavior can prevent or enable attacks.
  • Protect & Prevent:
    • Deploy security solutions focused on stopping the most common type, and the most damaging, cyber attacks on small businesses.
      • Email advanced threat protection and next-gen endpoint protection, for example, protect you from attacks steal your identity and passwords.
      • Proper DNS configuration can stop cyber attackers from impersonating you or your business.
    • Include low-cost and no-cost solutions like multi-factor authentication (MFA) and local disk encryption to prevent access should an account get compromised.
    • Ensure you meet industry and legal security and privacy regulations and requirements; several states are imposing regulations above and beyond more familiar requirements (PCI, HIPAA, etc.).
  • Respond & Recover:
    • No protection or prevention is perfect.
    • Use affordable services that not only recover your data, but let you continue operating while you recovery.
    • Be prepared to address the customer service, legal, and financial aspects of a successful cyber attack. Cyber Insurance is a key component.

Many of your peers assume that security will be too expensive. They see the press coverage and read the articles, failing to realize that tech media targets larger businesses.  Our Security CPR model focuses on balancing risks, protections, and costs to deliver the best value for your business, and smaller business like yours.

Additionally, the model helps you with avoiding IT problems beyond security and compliance. The same solutions help you minimize the risk of hardware problems and software issues while making it easier to recover should something go wrong.

3 Partner with a Pro

If you are worried that you cannot afford expert IT services, you are not alone.  Most sole practitioners and owners of smaller businesses worry about upfront and on-going IT costs. As a result, you may turn to family, friends, or the “guru” in the blue shirt at the store in the mall. Even if your go-to person is in IT,

  • Do they focus on your needs as a small business?
  • Are they available when needed?
  • Do they plan ahead, or only offer guidance when it is time to make a purchase or after a problem?
  • Are they helping you get the most out of the features and capabilities of your IT services?

It is easy to let concerns about cost get in the way of IT services than can truly help you and your business thrive and grow.

A single IT problem can easily cost more, directly and indirectly, than using IT professionals to plan, manage, and support your business. An unexpected failure or cyber attack can disrupt your business for days, resulting in missed deadlines, lost revenue, unexpected costs, and a damaged reputation. Sound planning and active management prevents problems. The right services are key to avoiding IT problems, keeping you operational, and helping you recover should the unexpected happen.

Focus on value.

The right cloud solutions simplify your IT services. Simple reduces the number of things — hardware, software, services — to learn, manage, and support. Matched with the right guidance, management, and support, the right IT services more than pay for themselves.

How Cumulus Global Can Help You Avoid IT Problems

We build our Essential and Basic Managed Services to meet your needs as a solopreneur or owner of a smaller business. Leverage the cloud; focus on key solutions; Rely on expert guidance, management and support.

Explore how our Managed Cloud Services can help you and your business. Click here to schedule a call with a Cloud Advisor or send us an email. There is no cost and no obligation.

About the Author

Bill Seybolt bio pictureBill is a Senior Cloud Advisor responsible for helping small and midsize organizations with cloud forward solutions that meet their business needs, priorities, and budgets. Bill works with executives, leaders, and team members to understand workflows, identify strategic goals and tactical requirements, and design solutions and implementation phases. Having helped over 200 organizations successfully adopt cloud solutions, his expertise and working style ensure a comfortable experience effective change management. 

 

The #1 Security Solution that Costs You Nothing: Multi-Factor Authentication

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Security KeyWe have all seen and heard the warnings about the ever increasing number of cyber attacks against small business.  More than crypto-ware, small and midsize businesses are targets of other forms for ransomware, impersonation, crypto-mining, and business email compromise attacks. The threats are real, as are the operational and financial risks to your business. Multi-Factor Authentication, or MFA, is an effective, “no cost” solution.

Along with the warnings, you are likely, almost certain, to receive pitches, promos, and offers for a never-ending array of security tools and services.  Like other small and midsize businesses, you lack the bottomless budget. You cannot do it all; you need to prioritize your spending on security products and services with the biggest bang for the buck.  “No Cost” solutions are, of course, the best option when they work.

Protect versus Prevent With Free Multi-Factor Authentication

Some security solutions protect your and your systems, other prevent access and actions.  The difference is important.

Protection solutions help stop attacks from happening.  Services like advanced threat protection and next-gen endpoint protection stop phishing, infecting attachments, and dangerous link attacks by blocking the attack from reaching you or your team.

Prevention solutions stop attackers from successfully accessing your systems and data.  These solutions work after a cyber-attacker has figured out, or purchased, your identity.

In reality, you need both types of solutions. Protection solutions provide the broad shield against targeted and broad scale attacks. Since no protection is perfect, prevention solutions stop the attackers before they can get in and do damage.

“No Cost” Prevention: MFA

The good news is that you can deploy the most effective prevention solution, Multi-Factor Authentication, at “no cost.” We put “no cost” in quotes because, while the basic solution is free, you will need to spend some time setting it up and educating your team.

Multi-Factor Authentication is an authentication method that requires the user to provide two or more verification factors to gain access or entry to a system, application, or other online account or resource.  Most of the applications and systems you use, including Google Workspace and Microsoft 365, include MFA as security feature and option.

These integrated MFA services often provide the second level of verification via SMS message, single-use link, and/or an authenticator app on your smart phone. In general, using an authenticator app is considered more secure than SMS message or single-use link.

As reported by Microsoft in 2019, MFA can block more than 99.9% of account compromise attacks.  If a cyber attacker has your username and password, MFA is the best way to prevent them from getting in and doing harm.

Overcoming Objections with a Free MFA

When putting MFA in place, you may get some pushback or hesitation from your team.

  • MFA does add extra steps when logging in, an inconvenience for your team.
  • As you likely run several apps and systems, your team will need to setup multiple entries in one, or more, authenticator apps.
  • Your team may need to create and save “backup access codes” in case of system or access issues.

While your team may object to the inconvenience, the added effort is reasonable given the level of prevention.

You Can Do More with a Free Multi-Factor Solution

If the number of accounts, passwords, and MFA services is too much, you have options. While they come with a price tag, single sign-on (SSO) and identity and access management (IAM) services can minimize the inconvenience.  Most small and midsize businesses do not see the value given the cost, but it remains an option.

We Can Help

Configuring and managing MFA is part of our Basic, Business, and Premium Managed Cloud Services. We can also help you put MFA in place for your current IT services. For more information, click here to schedule a call with a Cloud Advisor or send us an email.

About the Author

Allen Falcon is the co-founder and CEO of Cumulus Global.  Allen co-founded Cumulus Global in 2006 to offer small businesses enterprise-grade email security and compliance using emerging cloud solutions. He has led the company’s growth into a managed cloud service provider with over 1,000 customers throughout North America. Starting his first business at age 12, Allen is a serial entrepreneur. He has launched strategic IT consulting, software, and service companies. An advocate for small and midsize businesses, Allen served on the board of the former Smaller Business Association of New England, local economic development committees, and industry advisory boards.

Upgrade Coming to Spaces in Google Chat: From Conversation Topics to in-line Threading

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upgrade from conversation topics to in-line threading in spaces

A Google Chat upgrade is rolling out as of September 30, 2023. Google will be upgrading the format of all spaces organized by conversation topic to in-line threaded spaces in batches. The changes take place over the course of several months. Upgrades for each space may take a few minutes to complete. In some cases, it may take up to 12 hours to complete. The space will be unavailable to users during the upgrade.

Most users’ spaces will be upgraded during non-peak hours on weekends to try and ensure minimal disruption. Upgrades for all customers are expected to be finished by March 31, 2024. If you have a preferred month during which you would like the upgrade to happen, fill out this form by September 28, 2023.

Spaces organized by conversation topic have messages and replies grouped together in the main chat window. In-line threaded spaces, on the other hand, allow direct replies to any message, and allow creating a separate in-line thread, which is a sub-conversation that appears in a separate pane in the UX to a sub-conversation where smaller groups of people can continue a conversation on a specific topic. 

Before the Spaces Google Chat Upgrade

  • A few weeks before the Google Chat upgrade begins, users will see a banner in spaces that are organized by conversation topic. The banner will notify users of the upcoming upgrade. It will also have a link to a Google Help Center article which will have more details about the upgrade.

Who’s Impacted

This update to spaces in Google chat will impact admins and end users.

During the Transition From Spaces Organized by Topic to in-line Threading in Google Chat

  • When users attempt to open a space while it is being upgraded, they will see and error message.  The message will state the ‘Space is temporarily not available. We are updating this space to an inline threaded space.’
  • If users are viewing a space when the upgrade starts, most features will become unavailable until the upgrade completes, including sending and receiving messages in that space.
  • Search in Google Vault for Chat messages will still function, but results may contain duplicated messages from spaces that are being upgraded.
  • Chat APIs/Chat Apps that are trying to access a space during the upgrade will not work and will receive errors when trying to update space content.

After the Google Chat Upgrade To in-line Threading

  • Messages sent before the Google Chat upgrade will be retained. They will be arranged chronologically, instead of by topic. There will also be a separator titled “Begin New Topic” to indicate every time a new topic was started.
  • In some cases, when people have responded on older topics, the new chronological order takes precedence. Messages may not appear next to the original topic, but rather by the time they were sent. When this occurs, the new response will quote the last corresponding message.
  • Users will see a separator between the last message sent before the upgrade. They will also see  a notification in the space indicating that the space has been upgraded to use in-line replies.
  • The upgraded spaces will have their conversation history turned on by default. This will match the existing history behavior of spaces organized by conversation topic, which always have history on. Depending on organization-level history controls, space history settings may be changed by space managers. New messages sent after the upgrade will respect applicable organization-level history controls configured by administrators.
  • Users might need to close and reopen Chat in order to get access to the upgraded spaces.
  • Messages sent after the upgrade will have the same experience as the existing in-line threaded spaces.

No Action Required During the Spaces Upgrade in Google Chat

You can learn more about in-line threaded spaces, and you can always contact us with your questions at info@cumulusglobal.com.

About the Author

Chris CaldwellChristopher Caldwell is the COO and a co-founder of Cumulus Global.  Chris is a successful Information Services executive with 40 years experience in information services operations, application development, management, and leadership. His expertise includes corporate information technology and service management; program and project management; strategic and project-specific business requirements analysis; system requirements analysis and specification; system, application, and database design; software engineering and development, data center management, network and systems administration, network and system security, and end-user technical support.

Cumulus Global Grows its Sustainability with Evertreen Reforestation Initiative

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Cumulus Global Partners with Evertreen to Offset CO2 with Reforestation Projects 

ReforestationAugust 10, 2023 – Westborough, MA – Cumulus Global announces a dramatic expansion of our company’s sustainability efforts. Partnering with Evertreen, Cumulus Global is supporting reforestation projects in four countries trees. Joining a reforestation program helps the company offset emissions from commuting, business travel, and other business activities. Each monthly planting will remove over 4.2 tons of CO2 from the atmosphere.  This is equivalent to the amount of CO2 created by driving over 11, 000 miles in a car getting the average miles per gallon in the United States. 

“We are excited about expanding our sustainability efforts in ways that will also benefit local communities around the world,” stated Cumulus Global CEO Allen Falcon. “This is a creative way that we, as a small business, can make a difference.”

Each month, Cumulus Global will plant at least 7 trees across four projects. The projects are located in Ethiopia, Madagascar, South Africa, and the United States. Beyond reducing carbon in the atmosphere, the reforestation projects also address local community needs.  Evertreen designs each project to provide local employment. Tree selections help increase local food supplies, prevent soil erosion, and protect local watersheds.

“We chose Evertreen for their holistic approach to the reforestation projects,” noted Falcon. “Their monitoring program and existing partnerships with IT industry leaders further proves their credibility and integrity.”

Beyond planning and planting forests, Evertreen actively monitors the health and growth of its forests with staff on-the-ground and advanced satellite imagery. View a summary of Cumulus Global’s participation, add trees to Cumulus Global’s forest, and learn more about Evertreen.

This tree planting program further extends the company’s sustainability program, that also includes recycling and the use of renewable energy. Since October 2020, Cumulus Global has relied on 100% renewable energy for all of the electricity needs at its main office. 

About Cumulus Global

Cumulus Global is an industry-leading managed cloud service provider with a mission to deliver solutions with tangible value.

  • What We Do: We translate your business goals and objectives into solutions and services.
  • How We Do It: We start with your business needs and priorities. Planning and migration includes guidance to help your team adopt and utilize new services. Your team benefits from co-managed services, on-going support, and client success services. We help you adapt as your business changes and grows.
  • What We Offer: Managed cloud solutions featuring Google, Microsoft, and more than three dozen providers.

About Evertreen

Evertreen (www.evertreen.com) helps individuals and companies offset CO2 emissions by planting trees around the world. In addition to reducing CO2 in the atmosphere, Evertreen forests contribute to local economies and ecosystems. As of the date of this post, Evertreen has planted more than 707,700 trees in more than a dozen forests spanning 10 countries. 

Cumulus Global in the News: Next-Gen Managed Services Featured on HostingAvice.com

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Cumulus Global Streamlines IT Operations With Next-Gen Managed ServicesCumulus Global Cloud Solutions

TL; DR: Meet Cumulus Global, a cloud solutions agency that works to streamline and simplify your IT infrastructure. With more than 40 years of experience in the industry, Allen Falcon, CEO of Cumulus Global, tells us how the company aims to help small-to-medium businesses and the education and government sectors better manage their data in the cloud with Next-Gen Managed Services.

Following an interview with Jordan Sprogis of HostingAdvice.com, Cumulus Global was featured for our long-established history of delivery cloud solutions to small and midsize businesses, and our focus on Managed Cloud Services.

Click here to read the full article.

SaaSOps: Adapting the enterprise model for small and midsize businesses

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SaaSOpsThe term “SaaSOps” was first coined by David Politis, founder of BetterCloud. SaaSOps, short for Software-as-a-Service Operations, is the suite of processes, skills, and responsibilities for managing the lifecycle of software delivered as a cloud service. Most small and midsize businesses use multiple SaaS applications.

By effectively and efficiently managing these applications, we reduce operating costs and security risks.

The 5 SaaSOps Processes

Adapting the enterprise model for small and midsize businesses (SMBs), SaaSOps encompasses the following five processes.

1. Adoption

SaaS Adoption begins with discovery.  Discovery includes both (1) Selecting SaaS applications your business needs or wants; and (2) Identifying the SaaS applications in use by your team. In today’s world of cloud services, individual employees are likely signing up to use SaaS applications that they want or think they need. These are often free, or low cost, consumer oriented services. Often referred to as “Shadow IT”, these apps sit outside your control and outside of your security protections.  Selecting which SaaS applications you will use, as a company, and which you will not, sets the stage for successful operations.

2. Optimization

Optimizing SaaS operations requires cross-application and in-application analysis.  By examining SaaS applications and services, and how they are used, you can identify and remove redundant features and data sets.  Streamlining applications and systems in-use lowers complexity, support requirements, and cost.  Within applications, license management is key to ensure you do not under- or over-license your services.  Beyond the cost implications, unused licenses pose a security risk.

3. Management

SaaS Management includes the lifecycles for both users and applications.  If done well, SaaS Management automates common tasks prone to administrative error.

User lifecycle events focus on properly managing on-boarding, off-boarding, and mid-lifecycle changes.  These events cover accounts, access, security, permissions, and integrations users need to perform their jobs across your SaaS applications and services.  User lifecycle management also includes group management.  The ability to automate group membership based on user attributes gives you the ability to manage uses based on roles and responsibilities.

Application management focuses on application configuration, ensuring accounts, access, security, and data management. Active configuration management creates a dependable service for users.

4. Security

This includes five key integrated security pillars:

  1. Discovery of sensitive data, including data subject to industry or legal regulations.
  2. Mitigation of oversharing of data, externally and within your organization.
  3. App monitoring and remediation, spanning availability, access, and performance.
  4. User behavior analytics, providing data to support operations, planning, and improvements.
  5. Least privilege access management, ensuring

5. Experience

SaaSOps changes — improves — your business’ overall experience with your cloud-based services. The impact is visible to your employees and your IT administration.

  • Automation simplifies tasks and reduces administrative, security, and other errors while improving your IT team’s ability to respond quickly to change and support requests.
  • Change management ensures decisions to alter services are known and documented and helps ensure you remain compliant with policies, industry standards, and regulations.
  • Managed Access and Rights reinforces company policies, maintains compliance, and enables employees to access the applications, services, and data needed for their jobs.

In Summary

As your use of cloud services grows, implementing SaaSOps solutions becomes an important management tool.  Beyond monitoring and managing costs, SaaSOps helps reduce management and administration errors, provides a better experience for IT teams and end users, and improves security. The incremental cost to deploy SaaSOps tools delivers savings while reducing risk.

Call To Action

Schedule time with one of our Cloud Advisors or contact us to discuss how best you can support your remote and hybrid workers. The conversation is free, without obligation, and at your convenience.

About the Author

Allen Falcon is the co-founder and CEO of Cumulus Global.  Allen co-founded Cumulus Global in 2006 to offer small businesses enterprise-grade email security and compliance using emerging cloud solutions. He has led the company’s growth into a managed cloud service provider with over 1,000 customers throughout North America. Starting his first business at age 12, Allen is a serial entrepreneur. He has launched strategic IT consulting, software, and service companies. An advocate for small and midsize businesses, Allen served on the board of the former Smaller Business Association of New England, local economic development committees, and industry advisory boards.

The High Cost of Low Adoption

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Roughly 53% of the more than 33 million small and midsize businesses in the US rely on cloud services.  The vast majority use Microsoft 365 or Google Workspace for basic productivity tools: email, calendars, contacts, and files. The popularity is due, in part, to the ease of deployment.  You can quickly deploy either of the productivity suites and have your team on-board, running, and using basic features. Within Microsoft 365 and Google Workspace, however, our cloud adoption tends to be fairly low.

We should look past the basics.  Both Google Workspace and Microsoft 365 offer a deep range of capabilities.  As small and midsize business owners and leaders, we should assess how well we are using these tools.  Better cloud adoption improves productivity, communication, and security. Higher cloud adoption within Google Workspace and Microsoft 365 also saves you money.

Improve Productivity

Studies show that typical users only leverage 10-15% of their Microsoft 365 or Google Workspace suites. With low cloud adoption, our teams fall into usage patterns that mimic prior systems rather than taking advantage of new capabilities.  Examples of habits that hurt productivity include:

  • Inefficient meetings
  • Poor inbox and email management
  • Searching for information
  • Limiting “collaboration” to attachments and file shares

Education and support enables your team to overcome these common productivity killers. Motivating your team to learn and use the 85-90% untapped potential helps them become more capable and effective in their roles.

Remove Duplicate Application Costs

Improving cloud adoption of Microsoft 365 and Google Workspace eliminates your need to pay for many other applications and services.

  • Microsoft OneDrive and Google Drive for Desktop remove the need for Dropbox, Box, file servers, and local network storage.
  • Google Meets and Microsoft Teams replace Zoom, WebEx, GoTo Meeting, Adobe Connect, and paid audio conferencing services.
  • Microsoft Yammer and Google Chat preempt the need for Slack, Jive, Facebook for Work, and other social messaging apps.
  • Features in Microsoft Outlook and Google Calendar eliminate the need for third party scheduling tools like Scheduly.
  • Google Voice and Microsoft Teams offer low cost VoIP telephony services than many other providers.

With fewer applications and services, you pay less in subscription fees and reduce support costs. Your team has fewer logins and fewer applications to learn. You spend less time managing integration and updates.

Reduce Your Security Risk

Improving cloud adoption is more than using additional features.  Successful cloud adoption includes learning how to best use the features you need.  With your data in the cloud, you rely on users making good decisions to avoid compromising security or data protections.  We often see teams where employees fall into these security traps:

  • Sharing files inappropriately
  • Emailing sensitive information
  • Incorrectly granting permissions internally or with external parties
  • Bypassing permission and security by storing files locally or in other systems

Matching appropriate security settings and protections with proper training, your team will make better data decisions. Understanding how to work efficiently within security guidelines eliminates the need, and motivation, to work-around protections.

Maximize Your Investment

Your Microsoft 365 or Google subscription may be one of your larger IT budget line items. Why leave that value untapped?  In both environments, we frequently observe under utilization of applications, features, and resources.  Some of the commonly underutilized capabilities include:

  • OneDrive for Business and Google Drive for Desktop
  • Microsoft Teams and Google Meets
  • SharePoint Online and Google Shared Drives and Sites
  • Security features and functions.

Ensure your team knows how to fully utilize the capabilities you have.  Doing so prevents them from using “shadow IT” — using other apps and services without your knowledge.

Create a Culture of Self-Learning

When your team adopts a culture of self-learning, they will optimize their use of the IT services you provide.  Your job: provide the leadership and resources your team needs in place to train and continue to develop their skills.

The results:

  • More productive individuals and teams
  • Fewer IT systems and services that lower costs
  • Improved security and data management
  • Better returns on your IT investments and spending

Your Call To Action

Schedule time with one of our Cloud Advisors or contact us to discuss ways to upskill your team, reduce IT redundancy, and streamline your IT budget. The conversation is free, without obligation, and at your convenience.

About the Author

Bill SeyboltBill is a Senior Cloud Advisor responsible for helping small and midsize organizations with cloud forward solutions that meet their business needs, priorities, and budgets. Bill works with executives, leaders, and team members to understand workflows, identify strategic goals and tactical requirements, and design solutions and implementation phases. Having helped over 200 organizations successfully adopt cloud solutions, his expertise and working style ensure a comfortable experience effective change management. 

The State and Future of Remote Work

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As noted in a recent article published by American City Business Journals, the state and future of remote work are still up for debate.  Remote work and hybrid work arrangements continue to face resistance. Our reduced need for office space still impacts city centers and commercial real estate markets.  And yet, employees still want remote and hybrid work arrangements. The desire to have work-from-home options is strong enough that many employees will take pay cuts in exchange for the flexibility.

Some of the Data

Work from Home Research noted that paid full days worked out of office was about 27%, year to date, in 2023.  This represents a very slight decrease from recent months.

In February 2023:

  • 60% of employees worked full-time in the office
  • 28% of employees worked in a hybrid arrangement
  • 12% of employees worked remotely full time

40% of employees continue to work some or all of their time outside the office.

A recent study by Robert Half found:

  • 28% of job postings were advertised as remote
  • 32% of employees who work in the office at least one (1) day per week would take an average 18%  pay cut to work remotely full time

Data from the Federal Reserve indicates that:

  • From 2020 to 2021, during the surge in remote work, productivity jumped from 108.57 per hour to 115.3 per hour
  • In 2022, productivity dropped slightly as more employees returned to the office

Using the Data

Remote and hybrid work arrangements will likely continue as companies and employees work to find the right balance for the company and employees.  As small business leaders, we understand that remote work is an attractive feature of job postings, and 1/3 of employees would take a pay cut or change jobs to work remotely.

We need to manage our remote and hybrid work arrangements in ways that employees see as flexible and accommodating. 

In-person interactions with colleagues can improve morale and enhance company culture. It makes sense that we want most employees in the office, interacting face-to-face, at least some of the time.

Employees see most hybrid work arrangements as designed to meet the needs of the company, not employees.  Employees see incentives, such as free meals and other “perks”, as gimmicks to attract employees to the office without addressing employees’ needs.  We need to present hybrid work arrangements honestly in terms of company needs and priorities and those of the employees. If we provide a real balance of needs and priorities, employees will feel respected and heard. They will be more accepting of change.

The Role of Technology

We have no doubts about the power of technology to empower your employees to do their best work — in office or remotely.  Many small businesses scrambled to support remote work at the onset of the pandemic.  These solutions were often rushed and, as such, less efficient or effective than needed.  Too many of us, however, have not stepped back to assess, revise, and improve our IT support for remote and hybrid work.

We need support and technologies in place to ensure the long-term viability of remote and hybrid work.

Employees, when working remotely, want and need the same resources and abilities as when they are working in the office.  They want the same user experience regardless of where or how they work.  At the same time, we need to ensure our systems and data remain secure and protected.

When assessing your IT services, make sure you have the SPARC you need:

  • Security
  • Performance
  • Availability
  • Reliability
  • Cost

Leveraging cloud services, you can provide secure access to your systems and data, with a consistent user experience, at a reasonable cost.

Calls To Action

1. Read our recent eBook, Cloud Strategies for Small and Midsize Businesses. In this eBook, we: Set the stage by looking at how small and midsize businesses acquire and use technology and IT services; Explore the challenges we face moving into the cloud; and Map out four strategies for enhancing your use and expansion of cloud services.

2. Schedule time with one of our Cloud Advisors or contact us to discuss how best you can support your remote and hybrid workers. The conversation is free, without obligation, and at your convenience.

About the Author

Allen Falcon is the co-founder and CEO of Cumulus Global.  Allen co-founded Cumulus Global in 2006 to offer small businesses enterprise-grade email security and compliance using emerging cloud solutions. He has led the company’s growth into a managed cloud service provider with over 1,000 customers throughout North America. Starting his first business at age 12, Allen is a serial entrepreneur. He has launched strategic IT consulting, software, and service companies. An advocate for small and midsize businesses, Allen served on the board of the former Smaller Business Association of New England, local economic development committees, and industry advisory boards.

Webcasts

Cyber Security: 3 Questions and Shared Responsibility

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(03/21/2023) – The cloud’s Shared Responsibility Model places most of the security and data protection burden on you. Our webcast explores 3 key questions and the shared responsibility model to help you plan, deploy, and manage effective, and cost-effective, security..

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Hybrid IT for SMBs

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(02/21/2023) – A sound Hybrid IT strategy creates better collaboration, cost efficiencies, security, and resiliency. Review your hybrid business strategy and supporting IT services. Address your business, technology, security, and cost challenges.

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Security CPR

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(01/24/2022) – Cybersecurity requires policies, procedures, supporting technologies, and a culture of awareness. This webcast is a deep dive into our Security CPR model for preventing and surviving cyber attacks.

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2022 Wrap Up

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(01/03/2022) – Hopefully our plans for the new year are nearly complete and we will jump into January ready to execute and succeed. It is a great time of year to review and look forward to the new year. Let’s close out the year with new ideas and information.

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Lower the Price of Productivity

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(11/15/2022) – Our IT solutions serve a purpose: to help us operate our businesses as efficiently and effectively as possible. Are you paying for duplicate IT services? Reviewing and streamlining IT services supports productivity at a lower price.

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Cloud Cover – Manage IT All

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(9/20/2022) – The right IT management and services add value and save money. Learn IT management strategies for small and midsize businesses that can better match current and evolving business needs and priorities.

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Cloud Cover – Hybrid Work

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(8/16/2022) – Successful businesses will adapt to changing expectations. You can, affordably, adapt your IT to hybrid work while improving security and resilience. This webcast covers the IT strategies and solutions to help you adjust your IT services to better support hybrid work.

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Get IT Ready for Recession

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(7/19/2022) – Cutting IT costs can help your bottom line in the near-term, but may do more harm than good. Smart IT planning helps your business survive and thrive through a recession and beyond.

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A Cyber Insurance Primer

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(6/21/2022) – With the increase in cyber attacks, cyber insurance is a necessity. All too often, however, businesses learn that the process is significantly more complicated. Cyber Insurance is a tool, not a solution.

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Streamlining Security

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(5/17/2022) – While small businesses are more vulnerable and more frequent targets of cyber attacks, constant fear-mongering and hype does not help. Sound business practices, not fear, should be your motivation to protect against cyber attacks.

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